MOVEMENT by Michelob ULTRA (recap)


MOVE. SWEAT. BEER. That’s was our motto for the weekend. What an amazing experience kickboxing and drinking beer. Not your typical work out but effective. The Tour called MOVEMENT by Michelob ULTRA was brought about to continue to drive awareness and engagement by focusing on fitness and wellness passion points. The next evolution of wellness is moving beyond the extremes, showing that being healthy doesn’t have to be unattainable. It’s time to set a new precedent where fun and wellness can live as one. Michelob ULTRA is here to show consumers that it’s the beer that brings fun and wellness together, wherever you are. Fastest selling beer in the United States. It is the superior light beer with no artificial colors or flavors. Just 2.6 carbs and 95 calories, you can enjoy the crisp, clean taste of Michelob ULTRA without compromising your active lifestyle. Knowing all that information it was not wander why they decided to produce such an interactive event. Special shout to social media fitness influencers @ErinOprea for stopping by to teach a couple class and showing off her amazing dance moves. Did we mention that this event was held at the Battle Republic in Homewood, Alabama. Battle Republic is a boxing-inspired gym that combines High Intensity Interval Training (HIIT), and strength training for kickass results. With state of the art technology and a DJ booth playing a killer playlist, Battle is for the people who want to put work in and have fun while doing it. Be sure to follow their Instagram page @BattleRepublic. Lastly but not least thank you for a job well done to our amazing models @kydieshantell and @iamomarious.

#MOVEMENT #BattleRepublic #PromoModels #Marketing #PushModels

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