H&M is on a fast growth track, expanding all across the country and the Limitless Alliance is ecstatic to be a part of it. Once again, our administrators had the pleasure of coordinating a promotional model team to promote a new store opening in Tupelo, Mississippi. We would like to say thank you to Melody de Castro, our H&M coordinator for allowing us this opportunity yet again. Earlier this year, some our models had the chance to work with Melody advertising the new H&M store opening in Leeds, Alabama.
This time around our models took a trip to Oxford, Mississipi to promote the grand opening of the new-age fashion outlet. Street team coordinator; Omarious Fann along with models LoriElle, Jazmyne, Rachel, Joclyn, and Greg spent three days walking the campus of Ole Miss University engaging with students, administrators, football players and alumni. Our team even had the opportunity to eat lunch at "the Grill at 1810" with the players of the Ole Miss football teams. The first day of activation was slow due to raining weather and a lack of campus activity. Nevertheless, Wednesday, August 10th, their second day on campus turn out to be great very rewarding. Typically, this university is lively during the fall season, seeing as though it's football team is amongst the top rated in this region. However, during this time student presence wasn't as high as expected. One thing consumer consistently addressed is the distance between Ole Miss and Tupelo. Oxford, Mississippi is a college town yet it lacks what is needed the most. H&M may decide to build another location within the Oxford area in the future, but as of now, Tupelo is the nearest locations.
We also like to thank the players, student, and staff at Ole Miss for treating us with respect along
with thanking the staff here at The Limitless Alliance for effectively executing this event with excellence. We look forward to working with the H & M brand in the future as well as visiting the campus of Ole Miss again. For all questions or concern related to the H&M brand please visit their website. For future event details or street team information please contact the Street Team Coordinator via email.