What an amazing weekend we had kicking off with an exciting college event with BeIN Sports. BeIN Sports is a global network of sports channels owned and operated by beIN Media Group. Their first European league game was broadcast in 2003 and has since set out to offer the best sports content World-Wide. Fifteen years later, beIN SPORTS broadcasts in the Middle East and North Africa (MENA), France, Spain, USA, Canada, South East Asia and Australia. Launched in 2012, beIN SPORTS USA is the fastest-growing sports network in the country and offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT.
Here's were we come in, The National Collegiate Athletic Association (NCAA) is divided into three divisions (Division I, II or III), based roughly on school size. Each division is made up of several conferences for regional league play. Lucky for us, beIN SPORTS broadcasts selects games from Conference USA schools and one of our local college partners, University of Alabama in Birmingham, is apart of that conference. Go Blazers! Therefore, our job as marketing consultants is to provide brand ambassadors that will increase the local awareness in the region, especially to the students of UAB, on how they are now able to watch their school play during away and home games.
This fun filled activation at UAB offered free pizza, t-shirts and bookbags give-a-ways, games along with much more to the students, staff, and passing citizen. Our goal was to engage with as many individuals as possible in order to spread the word about the Blazers new football broadcasting schedule. BeIN Sports will be broadcasting UAB Blazer on October 20th as the face North Texas. Be sure to download the BeIn Sports App or visit BeInSports.com to catch this and other games live. Special thanks to Cameron & Destiny our booking coordinator, for connecting us. We're looking forward to more excitement from this amazing company.
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For More Information About BeIN Sports, be sure to visit their website.