What other way do we start this recap off than by giving a big shout out to the "Roll Tide". What an incredible game played by the Georgia Bulldogs and the Alabama Crimson Tide on Monday night. We're completely excited to have been apart of this historic event. We would like to say thank you to Identity Marketing for allowing us the honor and opportunity to aid them in the marketing activation for the Nissan Heisman House and AT&T in the National Championship Fan Fest.
This three-day activation was filled with energy, humor, and fun leading up to the final kick off. AT&T along with a host of other sponsors set up several vendor/ activation spaces that allowed the consumer to participate in several fun activities; including face painting, video games, free prize giveaways, autograph signings and so much more. Sponsors included but not limited to AT&T, Allstate, Chick-fil-A, Mercedees Benz, Nissan, Dr. Pepper and others. Our role this weekend was to provide an outstanding experience as visitors explored the AT&T footprint as well as in the Heisman House experience. We have work with AT&T on several major events in the past include the 2017 Essence Festival. Therefore, our crew was nothing less than amazing.
We anticipate working with both companies again in the future. As well as we look forward to visiting the great University of Alabama this year for more exciting events and activation. This past weekend was exploding with surprised. We even ran into Birmingham’s own - Mayor Randall Woodfin in the new Mercedees Benz Stadium enjoying the game. Our first time experiencing a college national championship game was completely one to remember. From moments with Herschel Walker to sampling Eckrick smoked sausages, whether serving at the AT&T footprint to freezing in the Heisman House tent, our weekend at the national championship in Atlanta was fantastic. We can’t wait til next year!
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