This weekends events were nothing short of awesome. Our team had the opportunity to work hand-in-hand with the Coca-Cola company once again to support the Montgomery Biscuits as well as the 187th Fighter Wing - Open House, for the United States Air National Guard. These dynamic events where held Thursday June 22nd through Sunday June 25th. The weekend started on Thursday night, with an excite baseball game, where we witnessed a man being shot out of a cannon. How exciting, right? Friday, the Montgomery Biscuit has another fun event at Riverwalk Stadium, where our activation was stationed outside the main entrance. Unfortunately, due to rainy weather the event was rained out. However, the team did have a chance to spread the word briefly about the healthier, lower calorie - line of beverage products that Coca-Cola now offers.
Following this event Friday, we execute our event at the Montgomery Regional Air Force Base on Saturday Morning. Consumer had the opportunity to visit the Air Force base and view jets, talk to airmen as well as recruiters, in addition to staying hydrated by trying several of our "less sugar, better tasting" products like the new #CocaCola Life soda or Sprite zero. #CokeLife - by the way is the one of newest CocaCola product that promotes a healthier style of enjoying sodas. Compared to a regular Cola, #CokeLife only has 90 calories, made with Cane Sugar as well as an organic sweetener called "Stevia". Pretty interesting name- Stevia. However, from our consumer feedback of this product actually rates better than a regular cola when asked about it's overall taste. if, we were to describe this new taste, it would be a hybrid of Coke Zero mixed with your regular coke, without the after taste. Also, special thanks to Cynthia Sadderwhite, at The Coca-Cola Company for providing extra cases of Dasani waters for us to hand out to all of the attendees and well as soldier at work. After this event, which ended at 2 pm - our team quickly transitioned by to the Riverwalk Stadium downtown to kick-off the block party with the Montgomery Biscuits, where former singer and entertainer "Curtis Blow" performed LIVE. Our overall Saturday afternoon went well as we distributed the remaining product throughout the day. The night and event ended with another wonderful game of baseball against the Birmingham Barons, including a Firework show.
Then finally, we closed our weekend off with one last activation on Sunday evening, downtown in front of the Biscuit's home stadium. We were able to give out more sample of our awesome new portfolio of products as well as capture some amazing photo moments for consumers.
Special Thanks to:
Antonio, Joclyn, Jessica, and Lorielle - Our Promotional Team
Desi, Lucy, Niccolle, and Kyndra - Event Coordinator for Coke's Marketing Team
and everyone at The Coca-Cola Company who help make this weekend successful